Privacy Policy

This Privacy Policy was last updated on 29 October 2026.

Identity and Role of the Data Controller

shineful acts as the data controller for the purposes of UK GDPR and the Data Protection Act 2018. We determine the purposes and means of processing personal data collected through our commercial website focused on professional video operations, live signal management, content distribution, camera work and high-quality media feeds for news and broadcasting.

Scope of the Notice and the People It Covers

This notice applies to all visitors, users and customers who access or interact with our website from the United Kingdom and elsewhere. It covers personal data we collect when you browse, submit enquiries via the contact form or otherwise engage with our services.

Categories of Personal Data and Sources

We collect contact details such as name, email address and any information you provide in forms, as well as technical data including IP address, browser type and usage patterns obtained automatically through cookies and similar technologies. No data is obtained from third-party sources beyond what you voluntarily supply or what is generated by your device.

Purpose-by-Purpose Explanation of Processing and Legal Basis

We process data to respond to enquiries on the legal basis of legitimate interests and consent where applicable. We maintain service functionality and security under legitimate interests. Analytics and improvement rely on consent obtained via the cookie banner. Direct marketing occurs only with explicit consent.

Whether Providing Data Is Required and Consequences

Providing contact details is voluntary but necessary to receive responses to enquiries. Failure to supply them means we cannot process your request. Technical data is collected automatically and cannot be refused without disabling core site functions.

Cookies and Similar Technologies

We use cookies and similar technologies for essential operation, analytics and preference storage. Please refer to our separate Cookie Policy for full details on types, durations and management options. The site-wide cookie banner allows you to adjust preferences at any time.

Processors, Service-Provider Categories and Recipients

We engage processors such as hosting providers, email services and analytics platforms under contract. Data may be disclosed when required by law to regulators or law enforcement. No sale of personal data occurs.

International Transfers and Safeguards

Where data is transferred outside the UK we rely on UK adequacy regulations or standard contractual clauses approved by the Information Commissioner’s Office to ensure equivalent protection.

Retention Periods and Criteria

Enquiry data is retained for two years after last contact. Technical logs are kept for twelve months. Longer retention applies only where legal obligations require it, such as tax or regulatory records.

Security and Data-Minimisation Practices

We apply appropriate technical and organisational measures including encryption, access controls and regular reviews to protect data. We minimise collection to what is strictly necessary for each purpose and do not make absolute guarantees against all possible breaches.

Data-Subject Rights and Exercising Them

You have rights to access, rectification, erasure, restriction, portability and objection. To exercise these rights contact us using [email protected] or +44 7575 701535. We will respond within one month.

Right to Withdraw Consent and Object to Marketing

You may withdraw consent at any time via the cookie banner or by contacting us. Objection to direct marketing is available through the same channels and we will cease such processing promptly.

Right to Complain to the Supervisory Authority

You may lodge a complaint with the Information Commissioner’s Office if you believe we have not handled your data appropriately. Contact details are available on the ICO website.

Children or Age Restrictions

Our services are not directed at children under 18. We do not knowingly collect personal data from minors and will delete such information if discovered.

Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects.

Policy Changes and Effective Date

We may update this policy periodically. Changes become effective upon posting with a new last-updated date. Continued use of the site after changes constitutes acceptance of the revised terms.